AI recommendations for high-end service firms
AI assistants usually recommend two or three firms by name, and it can be a different firm for each of your services and offices. I help high-end professional service firms past €1M in revenue become the one they name.
“Who’s the best employment law firm for tech companies in London?”
The new referral
Now there’s a referrer that talks to every buyer. When someone asks AI “who’s the best firm for this?”, it answers like a trusted peer: it recommends by name.
It doesn’t list ten links. It names two or three firms, and the rest are invisible.
And it doesn’t pick the biggest firm or the one with the most ad spend. It picks the firms the wider web agrees on. You can’t buy a referral. You can’t buy an AI recommendation either. You earn both.
of Google searches now end without a click to any website: 59.7% in the EU, 58.5% in the US.
SparkToro & Datos zero-click study, 2024higher conversion rate from AI-referred visitors: 15.9% from ChatGPT vs 1.76% from Google organic.
Seer Interactive, client data, Oct 2024 to Apr 2025AI recommendation tests across 7 UK locations: a small cluster of firms dominates, and different phrasings return different firms.
QualitySolicitors study, as reported in Today’s Family Lawyer, Apr 2026 (UK)What changes when you’re named
Not only the people who already know your partners.
Buyers who’ve never met anyone who knows you.
Measured, not guessed.
Buyers arrive already trusting the recommendation.
The free AI Answer Report
I run the questions your buyers actually ask through five AI engines, several times each, and send you what comes back.
ChatGPT · Gemini · Perplexity · Claude · Google AI answers
Checked service by service, office by office · within 2 business days
Hiring a marketer? This is the brief they’d start with.
Why it’s the first brief. Your next clients are already asking AI who to hire. This report shows the exact questions they ask, where AI names your firm, which rivals it names instead and which sources it trusts.
That gives a new marketer a plan from day one: answer those questions in your content, get it onto the sources AI reads, and make your firm the clearest choice to hire for every service you offer. Useful whether you hire for it or hand it to a team.
Evangelos Pantidos runs every report himself.
Independent AI search advisor · AEO Engine Partner · LinkedIn
Four fields. I’ll email it to you within 2 business days.
What your report looks like Example from a real check, firm and rivals anonymised
01 · Summary
A national UK law firm · 20 buyer questions · 4 AI engines · 80 answers
02 · Question by question
| Buyer question | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Which law firm should I hire for commercial law advice? | Not named | Not named | Not named | Not named |
| Who are the best medical negligence solicitors for accident victims? | Named | Not named | Not named | Not named |
| Which solicitors should home movers hire for conveyancing? | Not named | Not named | Not named | Not named |
| Who are the best solicitors to hire for a personal injury claim? | Not named | Named | Named | Named |
| Which personal injury solicitors are the top rated? | Named | Named | Named | Not named |
| Which solicitors should visa applicants hire for immigration help? | Not named | Not named | Not named | Not named |
6 of the 20 questions shown. Your report lists every one.
03 · By practice area
Answers that named the firm, out of all answers for that practice area.
04 · Where AI looked instead
None of them mentioned the firm. Your report names the exact sites.
05 · What to fix first
Checked 13 Oct 2026 with AEO Engine’s report tool · ChatGPT, Perplexity, Gemini, Google AI Mode · one answer per engine per question · simplified, names withheld · read the full breakdown
Who’s behind this
I’m Evangelos Pantidos, an independent AI search advisor and AEO Engine Partner. I work with high-end professional service firms past €1M in revenue that want to become the firm AI names.
Why now: buyers used to ask a colleague who to hire. Now they ask AI too, and fewer of them click past the answer. Most firms have never looked at what that answer says about them. The ones that check, and act on it, don’t have to outspend anyone to be named.
Evangelos Pantidos · WhoAINames
Questions firms ask
It started there. But Google rankings don’t decide who AI recommends. Reviews, press, directories and clear answers on your own site do. That’s the part most firms miss.
Perfect. This is the same thing at scale: AI recommends you to people who’ve never met anyone who knows you. And the referrals you already get often check AI before they call.
More every month. In BrightLocal’s 2026 survey of US consumers, 45% said they now use AI to find local business recommendations, up from 6% a year earlier. Buyers use AI to shortlist, and the report shows exactly what they see when they ask about a firm like yours.
No. Answers vary from run to run and from engine to engine. That’s why I ask each question several times across five engines and show you how often you’re named, not a single screenshot.
The report is free, with no obligation. If you want help being named afterwards, I’ll tell you which of the published delivery plans fits your firm, and what it costs, once you’ve seen the report.